
Many a times there are fraudsters and imposters that sabotage the online marketing system. This will push buyers away from the internet. Hence online identity management has been started by three major companies that offer confirmation services to rate as well as enhance services. ORM is a huge market in U.S as well as U.K. It is approximated to grow by leaps and bounds by the end of 2009. As of today it stands at an projected amount of 60 million pounds in U.K. and twice that in U.S.
Advantages of Identity management
Reputation management helps a seller to get reviews from his customers about their satisfaction with the product. That helps him to enhance the product and sales as well. It also helps to gain awareness about competitor's products and services.
This is good PR (public relations) practice also. Not only do you engage in direct contact with the buyer you also get to straight reach your target viewers.

Google wishes to give only authenticated and newest news to its online readers. If there is any bad coverage about you or your company, a reputation company can push it back and project you as a favored individual or company. All this is done with utmost confidentiality.
If you are organizing to buy or sell a business, reputation management will help you a great deal. When the buyer Google's your or company's name it'll give out fresh and latest details about you or your company, rather than a municipal website showing your name for a speed ticket. So, get a reputation company to build your name and before you know you may even sell your company for a hundred million dollar, thanks to reputation management.