Local search proves to be very valuable to local tourists, residents and businesses alike. Since Google merged Google+ and its online yellow pages Local Places into one entity (Google+Local), the more definitive search game in local has been modified.
Local Search And Panda 3.7
In line with Google’s aim to provide organized, useful and meaningful search results to people looking for information in the web, local listings and SERP’s (search engine results page) donned a new look and feel that presents a more fine-tuned list of results for the searcher. And with the new Google+Local, all business listings are combined into one that can used across general search, Maps, mobile and Google+ searches. Click on “Local” on the left pane of your Google+ page to search what’s in your neighborhood.
The latest Panda refresh by Google rolled out last Friday, June 8. The fresh update’s effects were followed closely by SEO watchers the world over including those concerned with local search indexing such as local SEO companies. It turned up a notch for assessing local rankings. Google’s algorithm to determine local rankings is codenamed “Venice” and was announced to be part of the Panda 3.3 update last February this year. As per Google’s official statement “This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.”
The latest Panda update (we’re now experiencing Panda 3.7) aims to present search users a more improved “blended” local results with its new system of finding reliable results from a query specified to a particular city or place. For local businesses this means a better opportunity to be seen provided one has taken care of the basic fundamentals.
With the earlier Venice update on local and the very recently Panda 3.7 refresh last Friday, what does a local business has to do to be on top of the index?
Have a complete and accurate address
Select the proper category/ies for your business
Provide accurate and consistent NAP (name, address, phone number) and other business info such as contact email across major authoritative citation sources (i.e., Localeze, Infogroup, Acxiom)
Get customers to write short reviews about you at new Google+Local
Got a website? It is still crucial for your listing! Traditional SEO still plays a huge role in places search.
Local Search And Panda 3.7
In line with Google’s aim to provide organized, useful and meaningful search results to people looking for information in the web, local listings and SERP’s (search engine results page) donned a new look and feel that presents a more fine-tuned list of results for the searcher. And with the new Google+Local, all business listings are combined into one that can used across general search, Maps, mobile and Google+ searches. Click on “Local” on the left pane of your Google+ page to search what’s in your neighborhood.
The latest Panda refresh by Google rolled out last Friday, June 8. The fresh update’s effects were followed closely by SEO watchers the world over including those concerned with local search indexing such as local SEO companies. It turned up a notch for assessing local rankings. Google’s algorithm to determine local rankings is codenamed “Venice” and was announced to be part of the Panda 3.3 update last February this year. As per Google’s official statement “This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.”
How To Get Indexed To The Top
The latest Panda update (we’re now experiencing Panda 3.7) aims to present search users a more improved “blended” local results with its new system of finding reliable results from a query specified to a particular city or place. For local businesses this means a better opportunity to be seen provided one has taken care of the basic fundamentals.
With the earlier Venice update on local and the very recently Panda 3.7 refresh last Friday, what does a local business has to do to be on top of the index?
Have a complete and accurate address
Select the proper category/ies for your business
Provide accurate and consistent NAP (name, address, phone number) and other business info such as contact email across major authoritative citation sources (i.e., Localeze, Infogroup, Acxiom)
Get customers to write short reviews about you at new Google+Local
Got a website? It is still crucial for your listing! Traditional SEO still plays a huge role in places search.
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