Latest Google Algorithm Update – Called Google Penguin Update

On 24th April 2012 is the day when Google update their Algorithm. This latest Google algorithm update is identified as "Google Penguin" update. The changes are implemented for the USA market for now and soon will be implemented across several part of globe. The most recent penguin update you can diagnose from your website traffic report. 

Open your Google Analytics account or other traffic tracking account check the traffic change after 24th April 2012. If you observer the traffic is increased then you should feel happy that Google like your website changes and you are in right direction. If, your website traffic dip more than 15% then you need to worry about that. To assist you here are some basic areas you need to check.

1.    Are you using quality unique content for your website?
2.    Do your website is associate with Social Media Networks like Twitter, Google Plus etc ?
3.    Check the keywords density in your website.
4.    Check the cross linking of the various pages.
5.    Check your robots.txt file and cross check which pages are crawled by Google.
6.    Don't buy links, but link building use natural link building methods.
7.    Share proper information across your network – don't spam.
8.    Are you sharing quality information across your network?
9.    Are you using automated software to build links?
10.    Don't do article spun.
11.    Check the website coding as per the Google Terms – like placing proper tags across the website. Etc

For the Search engine Optimization if you using any team or company then cross check the link building location and talk with them about the above mentioned points. Try to check the work of the team and also cross check how they are placing the links in various sites also cross check the type of site they are using for link building. If you are personally doing the SEO or Search Engine Optimization aspect then try to find the sites and reasons can cause the problem. Also check the website code and loading time for your website so that you can cross check how Google is reading your site.

Let assume you find the reason, then resolve those – like change content or customize code of the website as per the Google terms. Upon fixing the issues resubmit the website to Google. To resubmit the website use Google Webmaster tools and wait for several days and then check the report. Keep in mind, traffic will not increase instantly even if you fix the errors. You have to wait until the next Google update occurs. Beside this, don't stop developing quality back links and don't repeat the errors you accomplice last time.  To take professional help you can contact Professional SEO firms and give them time to fix the issues. You can also contact us, our professional team love to assist you further.

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Reputation Management

There are three types of reputation management offered today. They are online reputation management, business reputation management and personal reputation management. When a business is doing effectively or it has to do well, besides many other things, reputation matters a lot. Hence recently reputation management has come into being and many onsite companies are opting for it. Whether it is an individual offering assistance online or a company reputation matters a lot when customers are involved. After all you wish to deal with authentic people and not frauds.

Online reputation management also known as ORM has been brought into focus by professional cognizant people who wish to validate their services online. For example, ebay is one of the first web based company that brought in ORM. This enabled online buyers to check the credentials of the sellers and what their customer satisfaction rating was. Appropriately buyers had the choice of whether to deal with this seller or otherwise. Nowadays many social networking sites and businesses are opting for online identity management. The rating offered out helps buyers to appreciate the expertise of a seller. These ratings are based on certain authenticated information besides just their name and Email address.

Many a times there are fraudsters and imposters that sabotage the online marketing system. This will push buyers away from the internet. Hence online identity management has been started by three major companies that offer confirmation services to rate as well as enhance services. ORM is a huge market in U.S as well as U.K. It is approximated to grow by leaps and bounds by the end of 2009. As of today it stands at an projected amount of 60 million pounds in U.K. and twice that in U.S.

Advantages of Identity management

Reputation management helps a seller to get reviews from his customers about their satisfaction with the product. That helps him to enhance the product and sales as well. It also helps to gain awareness about competitor's products and services.

This is good PR (public relations) practice also. Not only do you engage in direct contact with the buyer you also get to straight reach your target viewers.

This is very good for marketing products/ services. Marketing expenditures considerably reduce. It also reduces internal costs by employing services which save time and attempt, as well as money.

Google wishes to give only authenticated and newest news to its online readers. If there is any bad coverage about you or your company, a reputation company can push it back and project you as a favored individual or company. All this is done with utmost confidentiality.

If you are organizing to buy or sell a business, reputation management will help you a great deal. When the buyer Google's your or company's name it'll give out fresh and latest details about you or your company, rather than a municipal website showing your name for a speed ticket. So, get a reputation company to build your name and before you know you may even sell your company for a hundred million dollar, thanks to reputation management.

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Cost Per Click (CPC)

At the present time, online marketing is really obtaining a great achievement in the media world, as on cost per click (CPC) is an Internet marketing formula used to price online advertising. Entrepreneurs will pay Internet publishers based on the number of clicks a certain ad gets.

CPC is that amount which one can acquire each time user clicks on the ads. This is the amount which one essentially pays for a clicking on the ads -- no more than the maximum bid one stipulates for the ad group, keyword or placement. One of the most conventional strategies of online advertising is CPC or cost-per-click, advertising.


CPC advertising defend ones by fixing the amount one pays for each click and sets a threshold on how much one pays. By spending only for actual clicks, one saves money and reaches only targeted prospects.

For example, if one decides to advertise with a CPC-based search engine or a trait listing with a search engine, the ad will display each time a user enters a keyword that matches the pre-arranged keyword list. One doesn't pay each time the ad displays, only when it's effectively clicked.


An advertising campaign should be geared to the internet marketing. It is a extensive mistake to create generic ads that do not communicate the language or grab the awareness of one's potential customers. For more information it is very easy to inquire new customers or clients where they heard about them. A winning advertising campaign really makes a association with the spectators. The advertisement is tremendous and frequently includes tinkles that are designed to keep the name of the product in the consumer's mind.

Awareness from the know-how of past campaigns makes it likely to reinforce forthcoming campaigns and move nearer to reach the goals set by the advertiser. One of the most well-liked strategies of online advertising is cost-per-click. As Web users turn into more and more jaded to banner and button ads, and click-through rates for these types of ads plummet, CPC advertising has taken hold.


CPC is one of the outstanding ways to aim the products to an specific market at a realistically low down cost. Advertisers are only stimulating a fee, based upon their bid when their ad is clicked.

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Pay Per Click Perfection

There are various strategies that you can use to generate traffic aimed to your website. One of the most efficient strategies that you can use today is Pay Per Click services like Google Adwords, Yahoo Search Marketing, and MSN.

You also want to make sure that the Pay Per Click aimed traffic converts. These networks have extremely high conversion costs, IF you use them accurately. You can waste an unwanted amount of money and sap your advertising budget rapidly if you use them inappropriately.

Since you're going to be forking over for clicks on Google for example, you want to make sure that all those clicks count. You want to get traffic to your site, but if the traffic is not converting then what's the point.

You want to target the keywords where people are searching for something
very specific. Ultra-targeted keywords where you target people who are ready to invest in. For example, if your keyword terms can comprise of "buy"if you're attempting to sell something, you will find that most of the individuals who are clicking on your ads are in the final stage of the buying cycle.

When it comes time to essentially bid on keywords, keep in mind that it may take a little experimentation in order to get things just right. You'll observe that the search engines will try and help you. The encouraged bid price for each keyword phrase is just that, a recommendation. Stick to a daily budget that you can afford and an appropriate bid amount. This will allow you to create a nice test ad to see how you're doing.

Once you have your targeted keyword list entire and you're secure with your bidding amounts, it's time to create your test ad. A well published test ad should have your keywords in the title, description, and URL. When you place your keywords in these places, you're ad is going to stand out because all of your keywords will be highlighted.

So now how do you get to Pay Per Click Perfection?

Monitor your results - You will need to pay close awareness to what's performing and what isn't. If your click through rate isn't up to par or your conversion rate is low, you can make the essential improvements because of your consistent monitoring.

Analysis your results - What is your return on investment (ROI) based upon
how much you're investing for the top position of the search results in Google? Are there any more cost efficient ways for you to optimize? Are you paying too much for a 1% Click-Through-Rate (CTR)?

Perfect your results - After your monitoring and analysis are complete, try tweaking your ads to increase your return on what you're investing on ads.

When you have all of this information available, it's really advantageous to create various variations of your ad to test. The key aspect is to make your modifications very small. So let's say that you create 3 test ad campaigns with very small variations. There's obviously going to be 1 out of the 3 that converts the best. So you can discard the 2 weak performers
and keep your golden egg.

You can achieve Pay Per Click Perfection when you continually test. Create ultra-targeted keyword lists and construct personalized ads for each one to get cheaper cost per clicks. The end result will be highly relevant, top page positions. Perfection is within your grasp.

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Off Page Optimization

In the present instances, Internet has become the best foundation to release and acquire your business. Internet is an outstanding tool, which facilitates you to market your corporation through your website and generate traffic. However, for your website to appear on the top 3 positions of search engines, you have to put huge attempt and that too in the right track. Both on page and off page optimization are crucial.

The online panorama today obliges businesses to conduct well-planned Search Engine Optimization (SEO) strategies in order to boost their visibility to their target consumers. Together with social media, SEO has become an indispensable ingredient of just about any marketing strategy that is geared towards generating the most online traffic to a company's website.

SEO appertains to the collective methods used to enhance website rankings on search engine results pages (SERPs). A extensive SEO campaign has two major elements: on-page optimization, and off-page optimization. On-page optimization refers to the techniques used in modifying a webpages so that search engines will rank them higher on SERPs. On-page optimizations are readily implementable because the website owner fully controls all the necessary tools and authorizations to upgrade the website so that it becomes friendlier to both search engines and online users.

Off page optimization are strategies followed to improve webpage rankings but avoiding any kind of enactment on the.html file or page directly. It has become extremely significant in the present times than it used to be even a couple of years back. Search engine optimization must be done in an effective approach so that you get full edge from it. The search engine optimizers follow certain techniques for off page optimization. Though they are constantly changing, some of the techniques have largely remained more effective than others.

• Directory Submission is one such strategy adopted by the optimizers. In this practice, a summary of the page is submitted to several directories. The search engine rank will increase if you have used appropriate anchor text and you have submitted the summary to the right category. It is an efficient strategy. However, you must be careful while utilizing it because there are certain limitations engaged. Some websites take unlimited time to list a site whereas others like casino and pornographic sites links may be harmful. Knowing the proper directories need experience.

• Article Submission as the name suggests, means posting content associated to your page into other article submission pages. These pages could be forum pages or blog posts. If the page you have submitted your article on has a good rank, then an inbound link will be created automatically from a high ranked page. However, check the relevance of your content before submission. You can also create a back link from here as well. Some websites offer free article submission while others charge a fee for that.

• Press Release Distribution is an equally essential strategy followed by optimizers to improve their rank in the search engines. Online press release distribution can bring visitors to your website. There are several service providers in the market using the social media and multimedia to improve page ranking for websites. The important news from public relations department will reach the people at the right time through the right kind of medium resulting in an increased visibility of your news.

• Through Social Bookmarking you may create a back link. If you bookmark a new page on your website, your page will be indexed by search engines promptly. Majority of social bookmarking sites allow users to use tags where you can place your target keywords thereby improving the ranks of these terms.

• A 3way link exchange system permits link exchange in more than two domains. It helps when these links belong to different domains. This is essentially reciprocal process of building links between sites.

• Blog commenting contributes in enhancing website rank. It is because the commentator uses the same keywords that you have used in the post. This improves the reputation of that keyword and chances of better ranking. Related keywords are also used in these posts and hence you get more highlighted. If coded and threaded properly, your blog posts may appear as individual pages as well.

If you are new to field of search engine optimization, then you need to know how to implement the various marketing techniques involved in promoting in your website online. SEO involves various complex processes, but right awareness of the same would help you to rank higher in the search engines.

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On Page Optimization

With google interesting more challenging treatments and quicker robots, acquiring a excellent position in the most well-known google has become a little challenging for the web page owners. If you have unique articles and you believe you will be successful in getting high position, you are being satisfied. Thus excellent articles does not assurance you an side over your competition.

Here on web page look for engine optimization actions in to your rescue; it is one of the very actions of improving your web page for google. If you are a web page owner you ought to be well advised about on web page look for engine optimization, if you aren't you are absolutely at the getting end. But not all is said and done; this thing is not very complex officially. Thus it won't eat much of your time if you want to understand some on web page look for engine optimization methods to increase your website's positions.

To get your website the visibility and reputation you think it should get and to improve your overall CTR (Click-Through-Rate) amount, you should implement some of the on-page seo which I have defined below for you to create the most of it as the saying goes "make hurry while sun shines".

Title Optimization:- The Title tag is used in most of the available web site when a individual kinds and looks for particular key terms, almost all of them and is one of the primary options used by the google to discover webpage; it should be brief but illustrative enough so that your guests understand some quantity of understanding on what your company is. If you are trying to targeted visitors your web page, a attractive, relaxing, illustrative and efficient name is a must. A guest should discover your name attractive enough to experience an encourage to discover more details on it. Most generally the google turn the name into a weblink which attaches it to the web site you are mentioning. 

The elements which you must not ignore to involve in your name are:

·         Your Name, Brand Name, and Site Name: these definitely help you as well your customers.

·         Keywords: individuals often look for the world wide web for key terms which is why pacing them in your name tag is limited to find position. For example if you are promoting bluejeans you could definitely involve key terms like - best bluejeans online, online bluejeans purchasing etc in your name tag. But be careful not to overstock your name with key terms. A name which is both legible by your guests and similarly good for the world wide web google look for will work great.

·         Including your toll-free client service variety like the 1800- ones will definitely get fascination as it promotes guests to act immediately instead of browsing more on the explored products. Many a individuals will differ but it will really help as it will provide your website an established and genuine look. When your variety is shown in the SERP (Search Website Outcome Page), viewers will opt to simply select your website as they will be stunned at the stage of assistance offered. Even if you select not to add the toll-free variety to your name it can always be placed in the Meta data which will offer the same objective.

Meta Tags Optimization:-  Meta Tag allow a website owner to specify particular key terms and ideas under which the site is predicted to be listed. It should also contain a brief information of the services and expertise of your business. It is in many cases seen that web page person's does not want action of robots opening their web page. Let me give an example of a action title web page that makes new, dynamic webpages each time new backlinks are followed. If a web examine accesses it, the overall action could error it for a human gamer who has a high-speed and can control. For these particular reasons the software exemption method was designed. It is integrated in the Meta tag area and its work is to ask for the examine not to adhere to it backlinks or catalog its terms. Meta tag should be brief and to the point otherwise it may lead to lack of knowledge of the site by end-users. 

Your Meta tags should definitely contain the following:

Ø  Include your selling strategy - you need to provide what the end users need to hear which in term will provide you with an edge over others in SERP.

Ø  Keywords - Inclusion of specific keywords will give you sure shot advantage in many search engines' relevancy algorithm.

Ø  This one does not count if you already have included your 1800- or toll free number in your title tag. This might help as some serious consumers will prefer to directly call you instead of surfing your or for the matter other sites.

Important HTML Tags Visual contents in your site are bound to raise eyebrows, here HTML jumps in, and it uses many tags to highlight certain parts of your site. In addition to that it also provides layout and formatting information. Various tags in html includes header, italic, bold etc. the header tag is more important among these as search engine prioritizes this part and searches in it. These can be used to define post titles and important sections of you site which you want your viewers not to miss.

Header elements:

Ø  Header 1: the most important section of your page should be defined using header1. It is generally used for the website's title.

Ø  Header 2 and 3: header 2 and header 3 are also used for highlighting post titles or page titles as these makes the page more readable and easier to locate things people are looking for.

Text styles:

Italics: for example this particular line is written in italic which emphasizes this line as it seems different from others.

Bold: making certain words bold will emphasize their importance but overdoing it might make the whole process fruitless.

Quote: quotes are exclusively used when we use sayings and words said by others i.e. when we quote someone.

Keyword Optimization & Synonyms The most important part of your site is its content, without proper, original and helpful content people can see through it and will bring a bad name to your site. Optimization of your site is needed to be done in such a way that it serves dual purpose of serving the search engine as well as your viewers. Over stuffing your content with keywords will surely make it unreadable and will disturb the balance between keywords and content.

Important elements of keyword optimization:

Ø  Research: keyword projects requires hour of extensive research, then comes looking for a tried and true keyword tool, the internet is full of them. Once you have gathered the keywords start building contents around it. Also make sure that your content is well researched, informative and comprehensive. Performing it the right way can lead to more traffic, more sales and ultimately more customers.

Ø  Keyword density: most of the times limiting the number of keyword terms per page to three to four is optimal. Even if the keyword research you performed brought to light more than four terms which can be added to each page, including more keywords can make page content look unnatural. Keeping the keyword density moderate will show that your webpage is relevant and indeed related to the keywords being searched.

Ø  Synonyms and related keywords: since repeating keywords is such a No-No, using synonyms is a great relief and it also makes the content sound more natural and helps in optimizing.

Ø  Long Tail keywords: when performing keyword research you should target long tail keywords as they are easier to rank for and definitely helps in optimizing your site. Adding long tail keywords from your own creativity helps as it goes well along with the actual keyword and sounds natural and more readable.

Link Optimization For providing your readers with better navigation and help, you should try optimizing the internal and outbound links which also has the added merit of helping in SEO.

 Important elements of link optimization:

Ø  Using good anchor text while linking and including specific keywords in it gives the links a professional look and a proper value and meaning to it.

Ø  Proper use of anchor text with clean and understandable internal links are very helpful and user friendly and will surely help to a great extent. For example "extra features and bonuses" is definitely better than just "click here".

Ø  Using permalinks (if you are using CMS) will put you way ahead of your competitors as not only the keywords are featured in the links but also it will be valued more by the search engines.

Image Optimization Search engines engage web crawlers (also known as spiders), which are very good at reading text but fails desperately when it comes to images. But images are a great way for you to connect to your viewers. As viewers can readily interpret images but spiders fail thereby affecting your site's rankings. Thus if your site contains a large number of images, it needs optimizing and using special tags for the images will definitely help.

Some important Image Optimization Elements:

Ø  ALT text: Alt text or Alternate text refers to the text shown by a image on your webpage when a mouse is hovered above it. These should be brief, meaningful and describing. When users are using a slow connection or if for any other reason the browser is not able to show the image the image is replaced by the text and is thus very helpful.

Ø  File name: using meaningful name for your images show a degree of responsibility and understanding as for example using the name "red roses.jpg" for an image of a flower is more meaningful than "DSC108.jpg". A tip is to name the image according to the ALT text.

Ø  Image Title: when a viewer is moving the mouse over a particular image, seeing the title as tool tip is always impressive. Thus it is advisable to use the title tag in an image.

Ø  Image Linking: using the image's keywords in the link text helps enormously when you want a link to the specific image. For example you could always use "red roses. jpg" instead of "click here" as the anchor text.

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Search Engine Optimization

The purpose of Look for Search engine optimization is to increase web guest number by position very excellent in the outcomes of looks using the most appropriate key terms explaining the articles of your website. This comparative position is often considered as difficult to best use a few key terms, instead of difficult to out-do your competitors. If you explore your target key terms, you will see the leading website in the positions. All you need to do is to be better than that number one website. This web page indicates ways to boost and increase search with position and location advice, location suggestions, guidelines, and signs to increase your motor key terms comparative to current commanders. After all, better search term position is your real purpose.

It is not enough to simply add META labels and do search motor distribution of your website to a million search motor crawls and internet directories. The first location phase in acquiring significant web guest number is to seek first-page search. An early phase is to build an excellent content-rich website. One of the last steps is the appropriate distribution of your excellent website to google or index. In the middle is a phase that is VITAL if you want to obtain front-page outcomes, and most websites look at past this phase because it is overlooked or too complicated, but without qualified Look for Website Search engine optimization you are meant to be search motor deacyed plant material.

There are no Look for Website Search engine optimization secrets -- just position and location strategies to adhere to in order to defeat your competitors in acquiring a higher position for preferred search key terms. This website objectives enhancing serps by using a "follow the leader" approach to search term choice and web page terminology. Once you know what key terms and check motor optimization services (not spam) worked for the "leaders", you can "beat the leader" and do even better! Proper Look for Website Search engine optimization needs that you defeat your competitors, so knowing the key terms and requirements used by your competitors is the most important first phase. It will become obvious that good position limits search term new spamming google, and that with the careful choice of your key terms that you will work out well for a little attempt. Bruceclay.com offers help, suggestions, and guidelines for enhancing search via a specific search motor key terms location technique.

Search engine optimization (SEO) is the science of search as it concerns promotion on the web. It is mostly specialized in nature, mixing coding with business, marketing, sales, and a love for competitive challenge fixing into a written form capable of keeping preferred revenue goals while achieving higher positions in the organic areas of search webpages. It is not just specialized, nor copy writing, nor links, nor just look motor distribution, but an complicated combination of over a hundred factors into the material of a website. It is difficult to accomplish without a official proven technique and strong exclusive resources. We offer you a guide on all of that and more on these webpages...

Before you start, you should understand that top 10 positions with every single major search motor and index can be obtained, although very few websites can get there and the attempt is often beyond reason. Note: URL position outcomes change week-to-week due to competitors, so keeping a top position needs continuous key terms tracking and details change. Look for Website Search engine optimization never sets, much like your competitors.

The key details on this web page includes how to prepare both you and your website for the google, choosing the right key terms, how to evaluate your competitors, what is distribution and how is it best accomplished, when to observe your position, guidelines for performing an research of your website outcomes, complete with resources and aids. This website protects all basic and advanced strategies and the common faults to avoid.

The overall SEO involves:

o Attracting prospects to a web site

o that is properly designed to encourage visitors to browse like Web Site Design

o leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

The overall SEO involves

o Attracting prospects to a web site

o That is properly designed to encourage visitors to browse like Web Site Design

o Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

SEO Case Study 

o Do you have any intent to sell your product yourself?
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

o Do you have any intent to sell this product through a traditional retail channel?

o Have you decided to sell this product via the Web?

o Determine What You Have To Sell

o Determine Who Already Needs What You Have To Sell

o Determine What They Will Pay For What You Have To Sell

SEO Guidelines -

o Obtain A Domain Name And Site Host

o Search Engine Marketing Through Links

o Search Engine Marketing Through Public Relations

o Search Engine Marketing Through Banners and Print Media

o Search Engine Marketing Through Strategic Relationships And Reciprocal Links

o Search Engine Marketing Through Email Discussion Groups And News Groups

o Search Engine Marketing Through A Bulk Email Program (Careful!)

o Measure Progress And Change Only One Thing At A Time

o Proceed to Search Engine Placement Tactics and Tools Page

Develop A Website Using These Principles:

Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

1. It must showcase the need that your product addresses (public interest)

2. It must showcase the solution that you are offering.

3. It must provide instant gratification (for information and access to the solution).

4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.

5. Allow the visitor to buy your product (or, if a service, allow them to contact you).

6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!

7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

8. Change the site often (at least once per week) to give users a reason to visit again and again.

9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.

10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.

11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.

12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8½ x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.

13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.

14. Double check the site architectural concepts.

15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.

16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.

17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.

18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.

19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.

20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.

Follow these rules (mandatory for Free Site Listings)

o Make sure the site is rated for Family Viewing (keep it clean).

o Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.

o Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).

o Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.

o Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.

o If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).

o Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.

o If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!

Search Engine Placement through Search Engines, Links, and Awards 

There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.

Search engine placement requires some homework. Before making this commitment, make a written note with the below information:

1. Your Web address (URL) in the form of http://www.yoursite.com

2. Your email address in the form of yourname@yoursite.com

3. The title of your Home Page in the form of "your site -products for (need}"

4. A 40 character product description

5. A ten to twelve word site description (your site TITLE probably)

6. A twenty-five word site description

7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.

8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site

9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)

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Google Penguin Update vs Google Panda !!

Since the launch of Google’s Penguin Updates and Panda Updates, these two cute animals are no longer cute in webmasters’ circle.

These days website owners, bloggers and webmasters; around the world, are having nightmare about these two otherwise human friendly animals. Many are loosing 1000s of $ every week. Also, some site owners have gained substantially due to major surge in traffic, due to these 2 recent updates.

Penguin Update

On Apr 24, 2012 Penguin Update was launched by Google to fight spammy websites, to make search engine results better for web-surfers. Basically it’s a change in Google’s search engine ranking algorithm to punish/downgrade websites practicing spammy activities like keyword stuffing or cloaking etc. At the same time, sites who are producing content for readers (not for search engines) without spamming Google have gained SE rankings and experiencing more traffic.

Are you hit by Penguin: As of now the update is complete? If you notice a major drop in traffic on and after Apr 24, then you are definitely hit by Google penguin Update. In case you are getting a major bump in traffic after Apr 24, then you are benefited by Penguin.

One thing is clear “somebody’s loss of traffic is somebody else’s gain.”

Panda Update

Google also confirmed that, it also released an update of Panda 3.5 on Apr 19. Google Panda is an algorithm change in Google search Engine to filter “thin or low quality content”, which was launched on Feb 24, 2011. Since the 1st update (Panda 1.0), Google has updated Panda 13 times till Apr 20, 2012 (last version Panda 3.5).

Are you hit by Panda: Again, if your traffic dropped after Apr 19, then most probably you are hit by the Panda, and vice-verse?

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Google’s Algorithm Update to Penalize Over-Optimized Content

Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land. Here's what you need to know about the new Google algorithm update, which has not been released yet but will go live in the next few weeks, according to Cutts' announcement.

What Cutts Revealed About the New Algorithm Update

Cutts hadn't planned on mentioning the algorithm update, but was given the perfect opportunity when an attendee asked the following question:

"With so many SEO companies showing up claiming to do SEO, a lot of markets are getting saturated with optimized content...What are you doing to prevent, for example, if you're looking for something, and the first page is just optimized content, and it's not what you're actually looking for? Are you pretty much out of luck if you're not optimizing your site but it has relevant content? If I'm a mom or pop and I'm trying to optimize a site by myself, I'm going to get beat by people paying thousands of dollars."

This algorithm update is working to level the playing field for sites without as many resources to dedicate to SEO. Matt explained the changes as "trying to make the algorithm more adaptive," or being more understanding of sites that have good content even if it isn't search engine optimized like many marketers have learned to do. The sites that will be penalized are those that "throw too many keywords on the page, exchange way too many links, whatever they're doing to go beyond what a normal person would expect."

What Google's Algorithm Update Means Practically for Marketers

If your content is driven by topics, you shouldn't expect to be penalized when the new algorithm update rolls out, even if you do take the time to search engine optimize that content with keywords and relevant links. If your writing is driven by keywords, however, we predict it's more likely you'll suffer some search ranking slips.

What's the difference between a keyword-driven content strategy and a topic-driven content strategy? A content strategy driven by what readers want, not what search engines want, is the direction that Google has been actively working toward rewarding even since last year's Panda updates rolled out. So if you're selecting topics based on what your audience would find helpful, you're doing content strategy right. If you're choosing what to write about based on the keywords you want to be found for, you don't have the reader top of mind; and Google is doing everything they can in its algorithm not to reward such sites in the SERPs.

Said Cutts on the panel, "Make a compelling site. Make a site that's useful. Make a site that's interesting. Make a site that's relevant to people's interests...We're always trying to best approximate if a user lands on a page if they are going to be annoyed...All of the changes we make are designed to approximate, if a user lands on your page, just how happy they are going to be with what they're going to get."

Marketers, business owners, and SEOs could also take a cue from Bing's Duane Forrester, who was also on the panel and addressed the attendee's question after Matt Cutts' initial response. He highlighted the importance of social sharing as a signal others actually like your content -- one of the key indicators of relevancy for search engines. "Does the rest of the world think you have a great product?" Forrester asked. "If they do, they will amplify this. If you're not engaged socially, you're missing the boat because the conversation is happening socially about you and about your content. Those are really important signals for us. Whether you're involved or not is your choice, but those signals still exist whether you're in the conversation or not."

Thankfully, Danny Sullivan asked the burning question we all had (or still have) on our minds -- whether Google is going to release an algorithm update that's designed to hurt the kinds of SEO activities that have been recommended to marketers to help their search rankings. In short, no; this algorithm update won't do that. Cutts clarified by saying, "SEO can often be very helpful. It can make a site more crawlable; it can make a site more accessible; it can think about the words users are going to type whenever they come to a search engine to make sure those words are on a page. The same things you do to optimize your return on investment and make sure things spread virally or socially are often the same things that work from a search engine perspective...but there are some people who take it too far. If you're white hat or doing very little SEO, you're not going to be affected by this change."

So marketers, it sounds like the same rules still apply. Create great content with readers in mind first, search engines in mind second. Then make sure your site is easily crawlable so bots can actually read and index that content. As more information is released, we'll keep you updated on whether this algorithm update will affect the way you approach your content or search engine optimization strategy. 

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