Ways To Improve the SEO friendly website !!

There are Lot of Ways to Improve the SEO friendly Website :-

1. Add a blog: - Adding a blog to any site gives your clients the opportunity to add fresh content easily and regularly. Search engines love fresh content and if you encourage your client to update the blog on at least a weekly basis, or hopefully even more regularly, you will be giving them a distinct SEO advantage. 

2. Keyword Placement:- So, one of the major factors of SEO is telling Google what the page is about. This is done by writing great “user-focused” content. Within this content it’s important to get the keywords in the right position on the page. Here are the best places.

     Title tag

·                       Meta description and keywords

·                       Website slogans

·                       Navigation

·                       Breadcrumb trails

·                       H1, H2 and H3 tags

·                        Bullet points

·                        Alt text

·                        Title attribute on links

·                        The main website copy

·                                                                                                                                                                                                 Internal links

·                                                                                                                                                                                                 Footer links

·                                                                                                                                                                                                  URL’s

·                                                                                                                                                                                                  File / folder names

One thing to remember with the above is, don’t over-do it. Google has become heavily focused on the user so make sure the content is focused at the user; it will also become link-worthy content.

3. Add Google Analytics to each page: - By using such features as Goal Tracking, Event Tracking, bounce rates and Intelligence you can show your client which keywords, search engines and traffic sources are producing sales or leads for their business. You can also use this data as a way of showing them how they can improve their site over time (with your help) through ongoing split testing.

Bonus tip: Sign up for Google Webmaster Tools, which also have a ton of information that you can use to learn more about your keywords and web pages.

4. Reduce code bloat: - Google’s spiders are on the lookout for unique content, and JavaScript and CSS in the HTML code make it harder for them to find it. For example, you should already know that all scripts and CSS files should be added as external files to reduce the time it takes for search engine spiders to find the actual content as well as reducing the code-to-content ratio.

Remember that excessive code not only slows the page’s loading time, but it also increases the possibility of coding errors that, whilst they may have no direct impact on the site’s SEO, may still cause difficulty for the search engine spiders.

5. Make each page unique: - Google ranks the relevance of each website according to the content it contains, and is always seeking relevant content not contained anywhere else on the Internet. This means that the content of every page needs to be completely different not just from any other site on the Web, but also any other page on the same site. This raises the issue of duplicate content, the dread of all site owners.

6. Use Meta description tags: - <meta> description tags are what appear in the search engine results pages – they give the web surfer an overview of what the site is about. Put your marketer’s hat on and write a description that convinces visitors to click on the result. This is your site’s first opportunity to attract visitors, so it’s vital that you give your client the best chance of standing out from the other results.

Remember, Google also uses meta description tags to differentiate web pages (although not as much as title tags) so you also need to be careful to describe each page differently to avoid any duplicate content issues. Including free offers, guarantees and a phone number can improve the click through rate on your clients’ SEO ranking.

Make sure to limit the <meta> description tags to 160 characters in length, including spaces.

7. Remove repetitive wording from the website layout: - It’s worth repeating again that unique content is vital to the success of any site’s SEO. When designing a website layout for a client it is tempting to include information such as copyright text, contact details and maybe even company mottos on every page of the site. If there is not enough unique content on every page then you run the risk of your client’s site being penalised for duplicate content. That’s why it’s important to remove such repetitive wording from the website layout so that the true informational content of the site is not diluted in any way.

8. Add footer links to every page: - Linking between web pages using plain text links, with the target SEO keywords in the anchor text, can provide a significant boost to your clients’ SEO rankings. The problem is that most good website designs use graphical, JavaScript or Flash navigation that don’t use anchor text. If this is the case, you can use footer links to link between your pages, with the keywords you want to rank for within the anchor text of the links.

9. Create a separate web page for each keyword or keyword phrase :- The best way for a website to rank for a particular keyword phrase is to create a web page targeted to that phrase with the keywords in the <title> tag, <meta> description tags, <h1>, body copy and URL. This means that it is critically important to create a separate web page for each product or service that the client sells, as well as category pages if they are needed. A dedicated page for each product or service will also ensure a good user experience as they will land directly on this page from the search engine results, making it much easier for them to buy online or submit a form for more information.

10. Use keyword rich title tags on each page :- <title> tags appear in the title bar of the browser and are one of the factors used by search engines to determine the content of your page. Rather than including the company name in the <title>tag, use the keywords that your client wants to rank for. This will give your client a solid advantage for ranking in the search engines. Make sure to limit the <title> tags to 60 characters in length, including spaces, so that the full text of the title tags appears in the search engine rankings and doesn’t get cut-off by Google.

11.301 Redirects: Research: – pull an inventory of your natural search engine results (in Google use the site: command) and match it up to your most powerful page urls by comparing your statistics. Make sure that you implement a 301 redirect for every indexed page and point requests to the new page location. This needs to be done before moving day.

12. Custom 404 Page:- Realize up front that there are going to be some loose ends. Design a custom 404 “not found” page that is inside the structure of your site and offers a clear menu of options for the human searcher. This will help them engage with your site. Make sure that the site has a clear text link to your sitemap so that search engine spiders can learn about the structure of your site. NEVER automatically redirect bad requests to the home page.

13. Robots.txt File:- Move and update the robots.txt exclusions file to reflect your site structure change. If your private data, images, or testing area has changed locations, make sure to add a line in the file to account for it.