If you have recently heard that your
website’s search engine ranking may decline as a result of
Google’s latest “Penguin Update,” and you’d like to help minimize any
decrease in traffic, there are a few things you can do to boost your
site. In this day and age, numerous businesses operate websites. The
businesses operating websites which successfully bring in qualified leads
understand the critical importance of maintaining an
effective search engine optimization (SEO) strategy. Your SEO
plan most likely includes performing keyword research on a regular basis, and
strategically placing the most effective content throughout the
pages of your ecommerce website. Each page of your site is well optimized,
including the programming code for the metadata, titles,
headings, alt tags, and anchor text within internal links. You have
a system for creating a lot of inbound links, you submit your
site to countless directories, you have RSS feeds, your write a
blog post every day, you actively participate in social media networks, and
much more. Eventhough you continually work extremely hard to follow
Google’s best practices for SEO, your website’s ranking may fall.
According to
Wikipedia, “Google Penguin is a code name for a Google algorithm update that
was first announced on April 24, 2012. The update is aimed at decreasing search
engine rankings of websites that violate Google’s Webmaster Guidelines by
using black-hat SEO techniques such as keyword stuffing, cloaking,
participating in link schemes, deliberate creation of duplicate content, and
others.” Although this update is designed to punish the sites which
deliberately “spam” the search engines, your business websitecould potentially be
downranked by Google as well. In order to protect your site from losing web
traffic and decreased sales of your products and services, now is the
time to expand your website’s online presence.
A great way
to enhance your business website and grow your online
marketplace is through the use of social media networks. It’s
important to share exciting information, news and
events concerning your company’s products and services on the two
largest social networking sites, Facebook and Twitter. As your first step,
devise your social networking marketing plan. Next, develop content that
will create a “buzz” about your products and/or
services. Then, post the “buzz-worthy” content, on a regular
basis, within Facebook and Twitter. There are many more ways to encourage
people to make recommendations about your products to their friends,
family members and business associates. For instance, you may want to allow
customers to post comments about your products and/or services within your website.
The more positive comments you have about your business, the greater the
chances people will share this content with their social networks. Make it
as simple and easy as possible for your online followers and fans to share
your content with their friends, family and associates. In addition, utilize
the exciting content about your products within blog posts. Spend a little
time researching like-minded businesses and then ask if they
would like to exchange blog content.
Here are three things you can consider for
expanding your online demographics and boosting your website’s search engine
ranking:
1. Drive more local search traffic to your website
by implementing a Facebook pay-per-click ad
campaign. Facebook has a massive following, so now is a great
time to explore how it can help you grow your business.
2. Build
a profile within Google+. This social media site can really help drive a lot of traffic your website. Google+
allows people to create a profile and share the right things with
specific groups of people. Although it has not surpassed Facebook or
Twitter in “social” popularity, it does exhibit
great authority when ranking content, authors, and users in search
engine results pages (SERP)s. So, create a (well optimized) user
profile within Google+ and start sharing the fabulous content about your
company’s products and/or services.
3. Create a profile account within the social media
site called Pinterest. Pinterest allows you to ”organize and share
all the beautiful things you find on the web. People use pinboards to plan
their weddings, decorate their homes, and organize their favorite recipes. Best
of all, you can browse pinboards created by other people. Browsing pinboards is
a fun way to discover new things and get inspiration from people who share your
interests.” As Pinterest is now the third most popular social networking site,
you may want to check out the site, submit a request for an invitation, and
start pinning as soon as possible!
To some
small and midsized business owners, website search engine optimization may seem
like a daunting task. Your staff may not have the time necessary to devote
to maintaining your website for optimal SEO. We are happy to help you and
your team with your business website,
social networks campaigns, marketing and search engine
optimization efforts.
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