“This
move to replace Google Places with Google+ Local is an excellent opportunity
for business owners who are looking to make more out of their online campaigns.”
In its latest move, Google has
updated its numerous Google+ features and has replaced Google Places in the
process. And according to numerous industry experts, this change, alongside
Google’s Penguin algorithm and Knowledge Graph – will bring in some big changes
that online businesses and internet marketers will have to take heed of.
Studies of the new Google+ modification has shown that
Google+ Local pages will now appear in the area where Google Places used to
appear when search results were shown. And according to Google’s Marissa Mayer
– the company has already replaced 80 million Google Places pages with Google+
Local pages, and many more replacements are expected within the next few days.
In addition, the giant internet company has also tweaked its
review system, with the replacement of its traditional 5-star rating system
with Zagat 30-point rating scale. Google has also made the Zagat reviews more
in depth by adding subsections on the review process, such as service,
atmosphere and the like.
Industry experts and analysts likewise report that there are
other advantages to the new Google+ Local pages, such as its integration with
other Google features – like Google Properties, Maps, Mobile, Search and other
features.
Additionally, its integration with Google+ “Circles” is also expected to make
user find recommendations done by family, friends, colleagues and other
connections, making reviews more honest and accurate – and minimising the
existence of false reviews.
Regarding search engine optimisation, SEO experts are saying that because Google+ Local
pages (unlike Google Places) is actually indexed by Google – this makes optimisation
easier for those who are looking for more traffic, better search engine
rankings and more customers in the long run.
Concurrently, since a user’s Google Places page is converted
into a Google+ Page automatically – it can likewise be considered as an excellent
tool to enter into internet marketing and social media marketing campaigns as
well. And according to experts, this opportunity must be maximised accordingly
if one wants to earn even more in the end.
This opinion of experts is similarly viewed by Oracle
Digital’s Director of Operations, Clint Maher. He says, “This move to replace Google Places with Google+
Local is an excellent opportunity
for business owners who are looking to make more out of their online campaigns.
After all, not only does it bring more accurate ratings for businesses, but it
will also make your social media marketing campaigns a lot more effective as
well. You just need to follow the proper procedures – and everything will
follow”.
“Although this new interface may seem to be a bit daunting
to some, this is not really the case. You just need to make relevant and
valuable content – then share it by utilising the right procedures in order to
widen your market. Fortunately, we have the tools and tactics that can do
these, and we are always willing to use them for all of our clients.”, Maher
added.
Indeed, with the new Google+ Local pages, businesses will
have a better chance of getting more out of their online campaigns. And with
the help of a company that is an expert on their field, this would not be a
problem at all.
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