If you are making a website to earn online or want to
popular your brand in the world wide web, then it is important to understand
the demand of SEO; a technical process to make your website more visible in
search engines. To rank into top positioning, it is always recommended that
your website design should be friendly to search engine robots / crawlers.
How to design an SEO friendly website?
We should understand one thing before applying any
optimization technique that our objective should be, making our website more
user-friendly. But rankings are also essential to get business from the website
which can be done by making it friendly with search engine robots. Here are the
guidelines -
1. Give More
Importance to Content – Content and content is the only basic food of search
engine robots. So, avoid flash animations and images as much as you can. Make your website a keyword rich web
site.
2. Page Load
Speed – Try to make your web pages light. If you have heavy data, divide that
page into 2-3 pages to get the best load speed. It is also necessary in terms of visitors’ flexibility.
3. Validate
your code and make it more refined.
4. Browser
Compatibility – Check your website design that it should be compatible with all
known web browsers like Mozilla Firefox, IE, Google Chrome etc.
5. Say NO to
Frames – Search engine spiders are unable to read frames. So, there is no use having frame based
website.
6. Search
engine friendly navigation – Your website navigation should be user-friendly
but also search engine friendly i.e. every link placement should be readable by search engine
robots. JavaScripts and Flash navigation can’t work if you are optimizing your
website to get top rankings.
7. Alt Tag
placement - Make sure to use alt attribute to your all images. Alt tag should
be relevant and descriptive to your image. In this way, it will be readable and you can get
benefit in getting placement in Search engine image search results.
8. Convert your
dynamic pages into static web pages – If you have a dynamic nature website, try
to get an alternate or opt for a CMS which makes SEO friendly web pages. Not every search engine is
able to crawl dynamic web pages.
9. Provide a
Sitemap to your users and search engine robots.
10. Check broken
links and all typographical errors.
If you are interested in having an SEO friendly website
design and want to rank high in Google. Please feel free to contact to SEO info Zone !!
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